This New Year marked the beginning of a new decade. The last ten years were successful for Israel Bonds in Germany and the Israel Bonds Organization as a whole. To build on this positive momentum is our dedicated focus in the year to come.
The world is facing turbulent political and economic times. Just to use two examples: the European Central Bank is maintaining its low interest rate policy; and Brexit now seems inevitable at the end of this month.
These large-scale realities affect our work at Israel Bonds in one way or another. Nevertheless, I know we have great friends of Israel among our clients who will continue their loyal business with us.
In 2020, we will continue our successful cooperation with Makkabi Germany as well as with Jewish and Christian communities. We will also build on experiences from 2019 and will strengthen our contact with foundations and other institutional clients. There are new groups of potential retail clients we will try to reach out to this year. Certainly, enhancing brand awareness is a key objective.
We value every single client, no matter how big or small the investment is.
Even though we will face challenges and all these challenges bear difficulties, a wise man once said, “Difficulties mastered are opportunities won.” (Winston Churchill). In this spirit, I have a positive outlook on 2020 and believe that it has the potential to become a successful year for us!
Michael Grauss is the Director of Sales for Germany.
Plans and activities as stated in this article are specific to the City and/or Region of the writer.